John Churchman

Lead Consultant, Dealer Operations and Sales

2025-Present

Remote

Advise motorcycle and powersports dealers on inventory management, product assortment, merchandising execution, sales process optimization, social media strategy, and Meta Ads management.
Conduct regular field and virtual dealer reviews focused on sell-through, seasonal planning, and in-store presentation.
Develop actionable sales forecasts and territory insights based on dealer performance, market conditions, and competitive activity.
Partner closely with dealer principals, GMs, parts managers, and sales teams to drive profitable growth and operational consistency.

Dealer Principal / General Manager

2014–2025

Salisbury, MD

Built and operated a multi-million dollar revenue motorcycle dealership with full responsibility for inventory planning, merchandising, vendor relations, and retail execution. Successfully sold the dealership to relocate to Colorado.
Made frequent sales calls with OEMs and distributors; collaborated on product launches, POP updates, and showroom resets.
Trained sales, parts, and accessories staff on technical motorcycle products, fitment, upsell strategies, and customer education.
Managed Lightspeed and DX1 DMS, CRM tools, inventory turns, seasonal ordering, and forecasting across multiple product categories.
Maintained strong partnerships with Parts Unlimited, Turn 14, Western Power Sports, Helmet House, and OEM reps.
Planned and executed demos, ride events, and brand activations to increase dealer traffic and premium product adoption.

Chief Executive Officer

2010–2020

College Park, MD

Co-founded and scaled a high-volume multi-location dealership to millions in annual revenue.
Managed dealership network 100% remotely over ten years, establishing strong core values and department leaders.
Led brand launches, merchandising plans, and seasonal product strategies across multiple OEM and aftermarket lines.
Supported dealer staff through hands-on training, product demos, and customer-facing sales presentations.
Served as primary liaison between ownership, distributors, OEM partners, and internal teams.

Salisbury University, Perdue School of Business, 2010–2013

Bachelor of Science in Marketing and Information Systems (dual degree)

Skills: • Territory & Field Sales (75%+ Travel) • Dealer Development & Relationship Management • Motorcycle Product Knowledge & Riding Experience • Merchandising, POP & Assortment Planning • Inventory Management & Forecasting • Dealer Training & Staff Development • CRM, Lightspeed DMS • DX1 DMS • MS Office • Customer-Focused, Ethical, Team-Oriented
Interests: Dirt biking • Adventure motorcycling • Travel • Camping • Mountain biking • Road cycling • Running • Music • Cooking